Design Strategy of Obamas Campaign

Design Strategy of Obamas Campaign Introduction To what extent did the design strategy of Obamas campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public opinion by the end of 2010? Research methods Interview the creative director of the campaign to gain a concise overview of what was required of the design team. Find out any specific communication strategies that might have been imposed on them and explore the reasons behind their design choices (colors, fonts, use of imagery, layouts etc). Investigate if any strategic marketing techniques were used to promote Obama the same way a mass consumption product would be sold. Research all journals, dissertations and articles relating to the topic of political campaign strategies, design strategies, and communication techniques. Search news articles for pundit reviews and opinions of campaign success and current backlash. Conduct a thorough analysis of the Designing Obama book that contains the entire design strategy used by Scott Thomas. Limitations of study Due to the fact that this is a very recent event the amount of detailed and concise publications based on the topic are scarce. The bulk of the research will have to rely on Internet sources of news articles, pundit blogs and a search for relevant dissertations published by the academic community. Organization of the dissertation To what extent did the design strategy of Obamas campaign contribute to his mass popularity and victory in 2008 followed by a radial shift in public opinion by the end of 2010? Answered via the following arguments: Social landscape of America conducive to political advertising Cult of personality formation via harnessing of mass media Misleading and subliminal influence of design Expectations of the public too high from ambiguous and contradictory communication Main Body Setting the scene America in 2008 was not the beacon of hope it had once been. There was rising unemployment and a financial crisis that had brought the countrys economy crashing down. Poverty was increasing rapidly and people were loosing homes due to foreclosures. The country was massively unhappy that America was still participating in the Afghanistan conflict and to top it all, there had been 8 years under the Bush administration that had seen its lowest approval ratings of all time (below 40%). Running parallel to this was an America that had become so utterly saturated by marketing that this was one of the only facets of communication people would respond to (research to prove this?). Describe the average american experience? (how often they see ads, how well they respond). The huge obsession with celebrity culture in combination with the growing global social networks had made it too easy to give rise to a cult of personality. America was begging for change at this point, which left them susceptible to intelligent marketing and design strategies. It was against this backdrop that in the run up to the 2008 Presidential Election support and enthusiasm for Obama was increasing at a dramatic rate culminating in a frenzy by the time of his victory and inauguration in January 2009. Building trust through consistent design From the very beginning of the campaign the design team knew they would have to subdue the public perception of Obamas inexperience via his visual presentation. The strategy used was to implement the timelesshes already president feel (vimeo) into his brand image. The use of consistency was vital as one thing that design can solve with consistency is [to] establisha sense of balanceit can also reallygive the visual impression that hes incredibly experienced. (vimeo). fig1. Expert use of consistency in the visual communication makes Obama seem organized, experienced and competent. Thomas (2010, p. 78) Because of their evocative power, design and branding elements can create a stable bond between voters and the candidatewe wanted to elicit the feeling that he was a familiar figure whose attributes and values they could relate to and trust. Talk about logo, consistent branding, Thomas (2010) You can use good design and to a certain degree it blurs the lines a bit. Another strategy to distract from Obamas inexperience was to emphasize how historic the campaign was. Rather than simply stating this in the communication the entire aesthetic was designed around old archival materials. We wanted to pull from imagery of the past to communicate the historic nature of the campaign (vimeo). fig2. Certain information was designed using real historical documents found in local archives for an authentic vintage feel. This strategy not only highlighted the importance of the campaign but also using imagery that resembled historical documents, like the original declaration of independence, elicited a sense of patriotism and American sentiment, which could have a strong subliminal effect. Obamas cult of personality A cult of personality arises when an individual uses mass media, propaganda, or other methods, to create an idealized and heroic public image (Wikipedia, 2008). By the end of Obamas campaign it was clear that this was beginning to become reality. Imagery of Obama appeared in galleries, on billboards and around the city as street art or graffiti, the vast majority of it in full support of him. In addition there were huge varieties of Obama merchandise being sold by independent street vendors all over the country. Social networks were buzzing with his name, independent bloggers were watching his every move and grassroots events, using the same Obama visual design for flyers and posters, were happening on a daily basis. Even though the visual tapestry of Obama that had been weaved across the country was a collaborative effort from hundreds of individual contributors outside the reach of brand control, it still maintained high levels of visual consistency. This was due to the highly effi cient and transparent branding principles that required only the use of the Obama logo and typeface to make any visual production appear part of the overall marketing strategy. To a rock solid and seasoned democratic or republican supporter the choice of political candidate would still have been easy. But for a younger or less convicted voter with no solid viewpoint (research suggests there are more and more of these people) they could be susceptible to communication based on persuasion in which voters, lacking enduring political convictions, are induced to support a particular candidate or party at election time. (Swanson, 2004). This would be particularly effective given the cult of personality bestowed upon Obama by the media coverage of him and from his rock star status fuelled by regular endorsements from celebrities and musicians. fig3. Obama featured in a music video by the black eyed peas that turned his slogan into an anthem It is possible that due to this Obama frenzy it had become fashionable to be an Obama supporter and the thought of not voting for a candidate that was fresh, young, creative, energetic, and whose very ideals were adorning the city, seemed worthy of ridicule. Cause youll be real embarrassed if he won and you wasnt down with it. (Chris Rock) Leverage of technology to increase reach Vote for Obama making the voting process easy should in practice enable all the people with clear convictions to vote for the candidate they know they want. In reality it allows undecided voters to choose a candidate they may not really believe in but vote anyway via peer pressure, cult of personality, ease of use wht not? This results in inaccurate assumptions of public opinion being drawn from the poll. Transparency of brand all brand assets available for download so anyone can create visuals that resemble the official Obama brand material. This creates a sense of solidarity with the brand. And the subsequent result is an impression that the brand is literally everywhere as the entire grassroots movement is branded and appears to be part of the overall design strategy. Boundary destruction versatility of the logo allows it to be tailored to any group who want to be associated with Obama or simply show their support. The broken boundaries create a sense of solidarity and add to the impression of world wide brand saturation. A False Revolution In order to allow the global community of artists to contribute, the campaign team initiated the Artists For Obama poster series. According to Thomas (2010, p. 127) [the] idea was to invite artists to participate in the creation of a new kind of campaign poster, one that would be the expression of the individual artist rather than a reiteration of campaign materials. The first contribution to this initiative was a poster by Shepard Fairey and to many, his invitation seemed counter intuitive. He is a well-known street artist who has built his fame on defacing public buildings and creating work with huge anti-establishment connotations. His campaign poster has been deemed the most iconic image of Obama ever created, yet its unclear if the visual of Obama above the word HOPE was intended to be ironic. fig4. A contrast between Shepard Faireys previous anti-establishment aesthetic and the Obama poster. To most people this poster symbolized the revolution that was coming but considering the lost enthusiasm following Obamas presidency the question is if this powerful image created a false anticipation of revolution in the minds of the American people. Thomas (2010) Ive kind of heard that tone, whereShepard Faireys posterhad this very anti-establishment aesthetic that could have played into the minds of those that thought this was going to be a revolutionchanging Washington DC from the inside out. Since the Obama frenzy has subsided it is clear that the revolution people were hoping for hasnt happened. In an interview with the National Journal, Shepard Fairey commented on his plan to contribute work to help Obama in 2012 but stated he couldnt design the same Hope poster today, because the spirit of the Obama campaign hasnt carried over to the Obama presidency. (Madhani, 2010). Misleading and subliminal imagery In June 2008 the Obama design team created a seal to be displayed on his lectern that very closely resembled the Presidential seal. This caused controversy in the media and when Steven Heller ask Scott Thomas to name the most heated design battle of the campaign Thomas brought up the infamous à ¢Ã¢â€š ¬Ã…“presidential seal debacle (Kessler, B. 2008). fig5. Obama in front of the controversial custom presidential seal with Latin slogan saying yes we can. Imagery such as Obama standing in front of a presidential looking seal before he is president can have subtle subliminal effects. It implies that he has already won before the election has taken place and can be a powerful persuasive device if used strategically. Sol Sender, the designer of the Obama logo suggested although the presidential seal was used by the campaign only briefly,  seeing Obama-the-candidate standing behind that familiar regal  eagle had a lingering effect  in the minds of voters (Kessler, B. 2008). In addition to this the voters have been subject to rock solid consistency in the visual communication that has solidified the Obama brand deep in their subconscious minds. Ambiguous communication From the outset of the campaign the three keywords used to inspire the nation were Hope, Change and Progress, which were the three ideas that the American people were so desperately seeking in 2008 Thomas (2010, p. 78)our strategy would not have worked if Obamas message hadnt rung so true and hadnt resonated so deeply with the American public. These words however inspiring are somewhat ambiguous unless the exact implementation of each is explained but this was rarely the case when used by Obama. Regardless of this, they became woven into the visual language of the campaign to the point that the word Hope had become synonymous with Obama. A news reporter commented about an Obama rally he witnessed Obama almost never got into specifics. It was change, change, save the country, change, yes we can, change (Wendel, J. 2008). people are VERY focused on Obama and dont really know much about what he stands for(Wendel, J. 2008). Conclusion Where are we now? A downward spiral of disappointment, anger and lost enthusiasm swiftly followed and continued to the end of 2010. Senate elections in November saw the Republicans taking back the House, and many of Obamas policies of Change were rejected by the American public (most notably the healthcare reform suffered a 59% opposition). In addition to this, his approval rating had fallen from 65% in 2009 to 45% in 2010. The reason for such a huge turnaround in public opinion after Obamas monumental success can be attributed to two possibilities. Either the American public developed and overzealous expectation of Obama and his intentions based on the strategic design of the campaign, or they were not as open to change as they seemed to imply. Either way it is clear that something must have caused this huge inversion to occur. Talk about how it is clear that design contributed to both a distorted view of what the public really wanted and how Obama was perceived to be something more than he actually was in reality. There were many Americans seduced by the feel good Madison Avenue campaign of Obama, but the trouble with hype is that after all the BS, you must be able to produce something, four years is a long time to run on hype'(flopping aces) Independents and Democrats are admitting to themselves that the Obama image [created] is nothing more than an allusion that they wanted to believe, against common sense. (flopping aces) the campaigns are now so intricate and so all consuming that the ability it takes to win a campaign is not the same skill set to govern and are we raising a generation of leaders that can win campaigns but not adequately govern? (john steward, daily show).

Ambrose Bierces Chickamauga Essay example -- Ambrose Bierce Chickamau

Ambrose Bierce's Chickamauga Ambrose Bierce’s short story, "Chickamauga," scrutinizes American values, specifically, America’s identifying with the natural world. Bierce is critical of the American association with divine destiny, which has manifested itself throughout history in the form of John Winthrop’s â€Å"City upon a hill† speech, the notion of the â€Å"white man’s burden,† and Manifest Destiny. American history, in the scope of the short story, is one of perceived â€Å"rightly† subjugation of others. Bierce satirizes this philosophy by use of the child as a manifestation of American values that are eventually shown to be feeble and weak. The opening paragraph summarizes American history in abstract terms: â€Å"It was happy in a new sense of freedom from control, happy in the opportunity of exploration and adventure; for this child’s spirit, in bodies of its ancestors, had for thousands of years been trained to memorable feats of discovery and conquest† (455). The diction Bierce uses conveys a sense of warmongering and that war and conquest is what brings about â€Å"memorable feats.† The ever expanding frontier, the cross-continental explorations, and the colonizing of the West, though, are all described by Bierce in terms of a mirthful child going to play in the woods unabated and â€Å"unobserved† (Ibid). Bierce undermines the notion that American conquests in the past were grand exploits of a privileged and godly people. Bierce also uses hyperbole in describing the child’s playing in the woods. Though the child is merely playing war in his mind, Bierce describes him as â€Å"a mightier conqueror† and â€Å"the mightiest† (Ibid). This diction of grandeur is juxtaposed with the rabbit scaring the child away: â€Å"With a startled cry the child... ...nquest do not give triumph to one nation and defeat for another, but instead bring about defeat for all. Thus, Bierce satirizes American culture and the popular beliefs of destiny and natural superiority associated with his time. American history is shown to be nothing more than a deaf and mute child roaming in the wilderness playing war games. The arrogant notion of superiority is described as feeble and ultimately destructive. Bierce calls upon Americans to view themselves with a kind of humility toward the natural world and its it place inside of it; no longer should Americans see themselves as privileged, instead, they should become humbled. Works Cited Bierce, Ambrose. "Chickamauga." The Heath Anthology of American Literature Volume C Late Nineteenth Century 1865-1910. Ed. Suzanne P. Weir. Boston, New York: Houghton Mifflin Company, 2006. 455-459.

Short Paragraph on Plastic Money

WHAT IS PLASTIC MONEY? Plastic money are the alternative to the cash or  the standard ‘Money'.Plastic money is the generic term for  all types of  bank cards, credit cards, debit cards, smart cards, etc.DEFINITION The â€Å"plastic† portion of this term refers to the plastic construction of credit cards, as opposed to paper and metal of currency. The money portion is an erroneous reference to credit cards as a form of money, which they are not. Although credit cards do facilitate transactions, because they are a liability rather than an asset, they are not money and not part of the economy’s money supply. INTRODUCTIONPaper money was first used in China around the seventh century AD, only to be outlawed in 1455. The use of folding currency re-emerged in England in 1694. The biggest  problem which was occurring with the paper note is the wear; the paper note has very small life due to shifting of ownership by time to time and their usage. Firstly Australia was the first who develop the plastic note which have longer life but after wore they are recycled for further utilizing. The plastic notes also secure the government for copying  because paper note easily copied but plastic note cannot be copied.PLASTIC MONEY OR POLYMER MONEY WAS FIRST INTRODUCED IN 1950SThe plastic note are same as paper but the only difference is that they are made of plastic and more secured but in traveling and shopping people used to carry huge cash which was very unsecured and also increasing crime rate. Then the cards are introduced in the world to resolve the issue of carrying huge cash. Then the cards ar e known as Plastic Money. The usage of plastic money(Cards) has increased in the mode of payment of huge amount and time by time there are lots of different types of plastic money has introduced which enhanced the features of plastic money like we can use it to anywhere in the world and etc.Now the world is becoming globalize so every card is accepted everywhere with the power of VISA which interconnect the  different countries. As we have the different type of card as listed below:Credit CardDebit CardCharge CardAmex  CardMasterCard ; VisaSmart CardDinners  Club  CardPhoto CardGlobal  CardCo-branded  CardAffinity  CardAdd-on Card.These cards are performing the function of money with different ways. These cards are accepted worldwide, in which you can utilize your own money and also bank’s money. The card through which you spend your own money is known as debit card.The card through which you spend the amount of bank as loan is called credit card. 1. Credit card s  and  debit cards  as an alternative to  cash. People prefer using  plastic money  as it reduces chances of being misused The  plastic money  brought in a lot of joy to every American home, buy today and pay later, seemed to have worked wonders for some time. Although it is easy to be careless using a credit card, the  plastic moneycan be useful for more important purchases.CREDIT CARDSOne of the most important financial tools in modern times is the credit card. Their uses in varied places are opening up new avenues of personal finance.People prefer using  plastic  money  as it reduces chances of being misused. The use of credit cards operates on a complex network that ensures safety of the user. Many websites are enabling credit card processing for increasing their client base. Online business is booming. Credit card processing has enabled consumers to purchase items without moving out of their houses. To be able to accept credit cards has taking online bu siness to another level. Credit card processing is now deemed as the key to successful online business. The primary function of credit card processing is to accept credit cards.The online business efficiency is also increased manifold. Payment procedures are automated through credit card processing. When a website owner is able to accept credit cards, he is making  money  transactions for his customers and himself easier. The experience of buying online has never been so simple. Gone are the days when one had to place orders over the telephone or use checks for payments. Now, all one needs to do is enter the details of his/her credit card and the rest is handled by the credit card processing service providers. Credit card processing has been able to save a lot of time and energy.Online business operates 24Ãâ€"7. Consumers from all time zones avail the products and services of online business. Credit card processing has rendered this simpler. Being able to accept credit cards ha s made it possible to transact 24 hours a day virtually. Automation has proved to be a contributing factor in the success of online business. Credit card processing has given online business owners freedom from sitting at the desk constantly to monitor the transfer ofmoney. Online business owners need to have an online merchant account to be able to accept credit cards from consumers.This service is needed for processing all the orders. Various kinds of online merchant account providers are available to cater to the different kinds of online business needing credit card processing. The changes of online merchant accounts may vary from the number of payments to monthly payments. The constant competition of the various service providers and the launch of new service providers are expected to pull down the rates in the near future. Online business owners should consider the reliability, the customer support system and security of the credit card processing service providers before they zero in on one of them.Choosing the cheapest service provider is not always a wise decision. Free credit card processing services are also available. These are meant for newcomers in online business. Website owners have to go through verification of the credit card number, its expiry date and other details after they accept credit cards. Beginners have to pay a nominal amount for every transaction and enjoy the services. They do not need to purchase costly credit card processing software or pay huge fees for customer services like regular credit card processing services.A good amount of research is needed to know about the best service providers. Did you find this article useful? For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to computer Virus, do please browse for more information at our websites. Dinner It is not until 1950 that the Dinner Club Card was created by a restaurant patron who forgot his wallet and realized there needed to be an alternative to cash only. This started the first credit card specifically for widespread use, even though it was primarily used for entertainment and travel expenses.

Free Essays on The Winter Sundays

â€Å"† â€Å"The Winter Sundays† is a poem we have recently read in class. I understood many concepts from reading this piece. We also held many class discussions on it to help better out understands and hear other point of views on the poem. The poem is about a boy who lived his life poorly and is now about thirty years older and looking back. Robert Hayden grew up in Texas, around the 1960's. Robert is reiterating to the reader how his life was when he was a young kid. The life style he had was of a poor families life. He wished he could have the things the surrounding children had around him, and usually questioned why he didn’t. The speakers father had a great role in why the family had the kind of life style they did. it was not done purposely but he could not do much. Roberts father worked hard and came across many hardships. He nonstop worked, and didn’t have much time for much else. He wasn’t around enough to enjoy the bringing up of his own children. With some families today it is still the same way. Some families are not as fortunate as others and have to like a life even under the middle class. There is nothing wrong with that kind of life style. There are many ways people can get out of living like that. Main example, and this was talking about in class, is education. Not too many people realize how important education is. Robert didn’t realize how hard his father had to work just to keep everyone alive and in check. As a young, naive, misunderstanding child it is hard to grasp why someone has to live the way they do. The father had to sacrifice many good times for work. Leisure time with the family usually is a must amongst families. Some parents can’t afford to give that to their loved ones, due to hard work. Having to work hard can be a result of many things. The father might not have been well educated, could not be given a better job due to ethnicity, etc. Roberts father has endu... Free Essays on The Winter Sundays Free Essays on The Winter Sundays â€Å"† â€Å"The Winter Sundays† is a poem we have recently read in class. I understood many concepts from reading this piece. We also held many class discussions on it to help better out understands and hear other point of views on the poem. The poem is about a boy who lived his life poorly and is now about thirty years older and looking back. Robert Hayden grew up in Texas, around the 1960's. Robert is reiterating to the reader how his life was when he was a young kid. The life style he had was of a poor families life. He wished he could have the things the surrounding children had around him, and usually questioned why he didn’t. The speakers father had a great role in why the family had the kind of life style they did. it was not done purposely but he could not do much. Roberts father worked hard and came across many hardships. He nonstop worked, and didn’t have much time for much else. He wasn’t around enough to enjoy the bringing up of his own children. With some families today it is still the same way. Some families are not as fortunate as others and have to like a life even under the middle class. There is nothing wrong with that kind of life style. There are many ways people can get out of living like that. Main example, and this was talking about in class, is education. Not too many people realize how important education is. Robert didn’t realize how hard his father had to work just to keep everyone alive and in check. As a young, naive, misunderstanding child it is hard to grasp why someone has to live the way they do. The father had to sacrifice many good times for work. Leisure time with the family usually is a must amongst families. Some parents can’t afford to give that to their loved ones, due to hard work. Having to work hard can be a result of many things. The father might not have been well educated, could not be given a better job due to ethnicity, etc. Roberts father has endu...

Leisure Time Activities Essays

Leisure Time Activities Essays Leisure Time Activities Essay Leisure Time Activities Essay Leisure time activities Leisure time activities are Acting Archery Astronomy Bell ringing Betting Bicycling Bird watching Bowling Canoeing car maintenance CB radio Chess Cinema Crosswords Dancing Darts do it yourself Driving Eating out Fishing Football Gardening gliding hang gliding hare coursing health spas horse riding hunting ice skating jogging Knitting motor racing mountain climbing etc How to avoid doing negative work in leisure time Some people misuse their leisure. They would either pass it in sleeping,  playing cards, idle gossip, listening to the radio, or at the most in visiting the  pictures. They are all passive activities-activities in which they do nothing and which do not at all require any use of their brains. Therefore, such people feel bored and instead of wishing for more of leisure, wish for less of it. To avoid this they should do something creative which makes them active. Use of leisure activities The spending of leisure rightly is an art, and a difficult art. It must be spent in activities which require some, â€Å"doing, some acting, some use of the brain. The correct way of passing leisure is to acquire culture, to make and contemplate beautiful things. During  holidays, one may go out on picnics, as is done in the west, and thus get an opportunity of enjoying the beauty and freshness of nature. Picnics are  health  giving and provide the much needed change so essential for  health  and well-being. They refresh the mind and make it forget for the time being the prosaic cares and worries of this sorry life of ours. They provide the much needed touch of poetry in ones life. They increase efficiency and send back a man to his work with greater enthusiasm and  energy. Advantages of leisure activities: Relief from stress and boredom. It can help promote not only better emotional health but physical health as well. A feeling of control. Job or school demands might not give us that freedom. Enhanced communication skills and self-esteem. Shy or introverted people can benefit from group activities that are based on shared interests. Wider horizons. You can meet new people, learn new things and gain valuable perspective. A positive teaching model for children, who often learn better by example than by words alone. Your own behavior in group or family activities helps teach your children about: o Communication with others o Relationships with all kinds of people o Socially acceptable behavior o Negotiation and cooperation o Feelings and emotions o Listening o Playing o Reading habits o Your values

United States Green Building Council Essay Example | Topics and Well Written Essays - 1250 words - 1

United States Green Building Council - Essay Example The researcher aims to provide an analysis on the topic of green building aspects, that can be traced back to the 19th century. Various architects are seen to have used variuos methods to decrease the impact of structure on the environment. Such systems and methods include ventilators and underground air-cooling chambers in order to regulate air temperature. In the 20th century buildings like New York times and Flatron Building used deep-set windows in controlling interior temperatures, these were effective and lessened the impact of the building on the environment. The USGBC, that is a main focus of this analysis was co-founded in 1993 by Mike Italiano, David Gottfried and Rick Fedrizzi in order to promote the design and construction of buildings that are environmentally responsible, profitable, and healthy places to live and work in. the goals of USBC are well articulated in its mission statement. The researcher also aims to describe Leadership in Energy and Environmental Design (L EED), that can be described as a system for designing, constructing and certifying green buildings, homes and neighborhoods. It has a classification system that rate buildings depending on the number of points that a building scores on this scale. The researcher then concluds that today, LEED is used by a number of people including professionals such as architects, real estate professionals, property managers, interior designers, Landscape architects, construction managers, lenders and government officials.

Letter to an Extra-Terrestrial Alien Essay Example | Topics and Well Written Essays - 1750 words

Letter to an Extra-Terrestrial Alien - Essay Example So, he asked help from the king and queen of Spain who eventually agreed to support him. During his search, he accidentally found land which he thought was Asia but was really the Caribbean islands as they are called now. Columbus eventually made three more trips to the â€Å"New World† and established a settlement on one of the islands. He was made Governor but his abusive rule caused the loss of his reputation, title and wealth. Hernando Cortes or Cortes also came from Spain but his expedition brought him to Mexico. Here, Cortes built a settlement and made friends with the inhabitants, people called the Aztecs. The natives thought that Cortes was part of a prophecy and so they accepted him warmly. Later on, the two groups disagreed with each other. While Cortes was away to fight another Spanish group who was trying to capture him, the Aztec revolted in the capital, Tenochtitlan and eventually the Spanish left the city. In 1521, Cortes and his men returned to Tenochtitlan, conquered the Aztecs and established a new settlement which is now known as Mexico. As you may have noticed when Columbus and Cortez came to the â€Å"New World† there were already people living on the islands. It is believed that groups of people called the Paleo-Indians were already inhabitants of the â€Å"New World† before the Europeans came. The Paleo-Indians were hunters. There are two theories of how they came to America. One is that they supposedly followed mammoths, their source of food, using a land bridge when the sea level was very low. Another theory is that they came using very primitive boats. Either way, this theory is the most commonly used explanation now for the discovery of America. So, people from Europe started to come and live here in America with the natives. Among these was a group supported by the Virginia Company of London. The group arrived at Cape Henry and explored the area of Chesapeake Bay. Part of the people who